Primeau-Fahey Studios was proud to be chosen to rebrand The College of Nanoscale Science and Engineering as SUNY Polytechnic Institute.

As CNSE grew out of UAlbany and merged with SUNY IT in Utica, the new Institute needed to build on its existing brand equity and extend that brand across a new collection of Colleges and Campuses. Like many large, growing organizations, SUNY Poly and SUNY IT are institutions that means many things to many people. The key to creating a powerful Institute-wide brand is to find themes and ideas that are meaningful to them all. Our team did so through a carefully planned, consensus-building process of research and discovery.

The result is a brand rooted in academic tradition that also embraces its world-class reputation built on cutting edge technologies. 

Beyond that, our team has significant experience developing consensus-driven branding campaigns for a variety of organizations including hospitals, colleges and technology based businesses. 

At Primeau • Fahey and Associates, our research services combine the power of qualitative and quantitative methods to uncover insights that drive success. With over 20 years of experience, our team has moderated more than 450 focus groups and conducted an equal number of one-on-one interviews, making us experts in understanding the nuances of human behavior and perception. Whether you’re looking to connect with patients, customers, members, donors, or elected officials, our qualitative research helps you delve deep into the motivations and opinions that shape decisions, providing a clear path forward.

Our quantitative expertise complements this by turning data into actionable opportunities. We analyze trends, behaviors, and patterns to identify where your greatest potential lies. By marrying rich qualitative insights with robust quantitative analysis, we empower our clients to make informed decisions that resonate with their audiences and achieve their goals. Whether you’re expanding your reach or refining your strategy, our research services provide the clarity and direction you need to succeed.

There's so much focus on digital media in contemporary marketing, but artfully designed collateral should not be dismissed.

Nothing can replace the impact and tactility of a well designed brochure or annual report that brings your brand and key messages to life.

Printed collateral gives your audience something physical to remember (or share) and becomes an important part of a well-balanced marketing campaign.

At Primeau Fahey Studios, we can handle everything from copywriting, design, photography and print management.

We also develop business collateral including stationery, business cards, signage and presentations, ensuring that everywhere and way you communicate is fully integrated.

We take immense pride in our proven track record of securing top-tier media coverage for our clients, with an impressive collection of clips, web links, and influencer endorsements that speak for themselves.

Public relations is a cornerstone of effective marketing, offering a unique platform to share your brand's story in a way that resonates far beyond traditional advertising.

Our team excels at capturing the media's attention, orchestrating events that draw significant coverage, and leveraging nontraditional channels by tapping into a robust and continuously updated network of social media influencers and industry-specific bloggers. We ensure your brand is not just known but unforgettable, making a lasting impact across both traditional and digital landscapes.

Our team has deep roots in non-profit community and member-driven organizations. We know how, where and when to reach these audiences and break through the clutter with messages that retain, recruit and motivate your members, donors and constituents. We’ve also had the pleasure of
working with dozens of member-driven organizations, including: The Center for Economic Growth, The Children’s Museum of Science and Technology, The Community Foundation of the Capital Region, Proctors, Parks and Trails New York, WMHT/WEXT in addition to dozens of Hospitals, Colleges and Universities nationwide. 

Trade Mission to the United Arab Emirates

Paul Fahey was recently selected by the Center for Economic Growth to lead a prestigious trade mission, bringing together key representatives from New York's capital region, including elected officials, college presidents, and entrepreneurs. This mission explored and cultivated economic opportunities in Dubai and Abu Dhabi, aiming to strengthen ties, foster collaborations, and expand the global reach of the region's businesses and educational institutions. His leadership in this endeavor underscores his commitment to driving growth and innovation for his community on an international scale.

Merger with SUNY Poly (CNSE)

The board of trustees, led by Paul Fahey as chairman, cultivated an entrepreneurial spirit not often seen in non-profit boards. The trustees worked very hard to collaborate with other organizations in this region that shared their optimism, mission and entrepreneurial spirit. That effort and vision paid off when CMOST announced its merger with CNSE (Now SUNY Polytechnic Institute), a deal that included a $5 million dollar investment in the museum’s operations and programming.

Acquisition of Traveling Museum

A group representing the board of trustees led by Paul Fahey collaborated with the leadership from the Traveling Museum to form an acquisition that brought the mission, staff and assets of the organization into CNSE CMOST, thereby expanding the combined organization's reach to include more than 140,000 visitors annually.

These partnerships will move the museum's mission swiftly and dramatically to the next level. The museum is now on track to establish a world-renowned science center dedicated to nanotechnology education and training for young people. And while this is an opportunity for CMOST to reach upward, the museum is also exploring ways they can reach outward and expand the Museum’s presence throughout New York State. CMOST’s board retained its role as governing board with the new organization and grew to include new members from CNSE, as well as regional technology and business leaders.