Our Team

We should have called this page, “your team” because we work (very hard) for you. We are creative thinkers. Motivated by lived experience. Driven by strategy. Each with a unique set of talents that come together to offer original, dynamic marketing solutions. We honestly love what we do. And we’ll apply that passion to every project.

Kelly Primeau-Fahey, Principal and Creative Director

Cohoes native Kelly Primeau-Fahey has an extensive background in advertising design and print production on both the ad agency and publishing sides. In her words, “There is no process in business that creates more value than communicating new ideas.”

Kelly’s diverse combination of design skills and problem-solving abilities in Web, multimedia and print enables her to organize complex information into easily understood components. Her approach is results-driven and simple: to understand what the client’s audience expects, then go one step further.

In more than thirty years as founder of Primeau-Fahey Studios (now Primeau • Fahey & Associates), Kelly has developed marketing communication campaigns for a wide variety of clients, and has been honored several regional and national awards for advertising excellence for, among other clients, Excelsior College, Schoharie Economic Enterprise Corporation, NYS Department of Health, the NYS Department of Economic Development, and Parks and Trails New York.

Kelly developed a fluency in digital pre-press and printing technologies through her past affiliation as Art Director with Zone Five and formerly ran the Art Department for a mid-size printing company, as well as a weekly newspaper in the Capital Region. Kelly is a former board member of the Albany Ad Club and The Creative Club of Albany.

Paul Fahey, Vice President

Paul Fahey is currently Vice President with Primeau • Fahey & Associates in areas of market research, harm reduction, OFRs, marketing strategy, advertising and PR. A strategic thinker and accomplished designer, Mr. Fahey brings a unique left and right-brain approach to the science of strategic planning, marketing, and public relations.

Mr. Fahey offers more than twenty years experience as counsel to the agencies clients–from initial research through strategic planning and tactical execution.  Going beyond his expertise in marketing strategy, he provides enormous value to his clients in identifying fundamental business issues throughout the marketing process.

His experience is derived from his work with The Brooklyn Hospital Center, The Center for Economic Growth, The Citadel, Early Care Learning Council, GE Power and Water, The New York State Department of Health/Office of Drug User Health, New York State Association for Rural Health and numerous hospitals, county health departments and community-based organizations. In addition to his client work, he has directed dozens of research studies and personally moderated more than 450 focus groups. Recently, he was asked by the Open Society Foundation to consult with healthcare professionals and policymakers in Bishkek, the capital city of Kyrgyzstan on the subject of the effectiveness of focus groups in regions fragmented by political, tribal and language barriers. 

Mr. Fahey currently serves on the Troy Savings Bank Music Hall board and was the CEO of the Children’s Museum of Science and Technology fore more than a decade, leading CMOST through a merger with the College of Nanoscale Science and Engineering (CNSE) at the University of Albany; a deal that included a $5 million gift in support of the museum’s mission. Mr. Fahey has a Bachelor of Science in Visual Arts from the State University of New York at New Paltz. He is a licensed pilot based at Schenectady County Airport (KSCH).

Shannon Ballard Gorman, Senior Strategist

Shannon Ballard Gorman is a senior strategist at Primeau • Fahey & Associates, where she applies her extensive background in marketing and communications to deliver research-driven strategies for our clients. With over 20 years of experience in higher education and organizational management for nonprofit organizations, Shannon is deeply committed to understanding and serving the unique needs of each client. Her methodical (and color-coded) approach ensures that every project is tailored and meticulously organized.

Shannon began her career at Albany Law School, and after a period in business journalism, she joined Russell Sage College, where she spent 16 years and ascended to Senior Director of Communications and Marketing. Under her leadership, the college underwent a significant rebranding and garnered numerous publication awards. In 2017, Shannon founded The Write Idea, a communications firm that continues to serve educational institutions and nonprofits. Her writing has been featured in Excelsior College, Franklin University Switzerland, Albany College of Pharmacy and Health Sciences, and the Indian Institute of Technology (IIT) (BHU) Varanasi, among others. She holds a Master’s Degree in Organizational Management from The Sage Colleges.

Becky Daniels, Community Engagement Strategist

A native of Schenectady, Becky Daniels comes to Primeau• Fahey and Associates with twenty years of experience in community engagement and development. With a Bachelor's degree in Public Relations from the S.I. Newhouse School of Public Communications at Syracuse University and a Master's in Education, also from Syracuse, Becky has experience in marketing, community engagement and communications strategy development in a variety of industries, including education, healthcare, energy, hospitality & tourism and financial services. She is adept at building partnership, creating online social communities, and tapping into the reach and talent of influencers.

In addition to her work with Primeau Fahey, Becky is also the Founder and Chief Romance Officer at Capital Heart Connection, LLC., the home of Micropolitan Matchmakers and 518 Date Night. In her business, Becky helps single people get off of dating apps and meet in real life and helps couples plan unique and curated date nights to make their date nights and special occasions extra magical. In her free time, Becky enjoys reading, traveling and play time with her dog, Earl.

Amy Martin Darling, Senior Art Director

Amy is a key creative member of our team, bringing a robust vision and expertise to lead our print and digital design work.

With over 20 years of experience, she has partnered with a diverse range of national clients, seamlessly integrating with in-house communications teams to provide additional design support when needed. Her work spans engaging print collateral, digital media, and branding for conferences and campaigns, all executed with a deep commitment to adhering to established brand guidelines and ensuring continuity in design efforts.

Amy’s approach is rooted in effective communication and collaboration, enabling her to fully understand each client’s brand identity and audience. She consistently translates these insights into powerful designs that achieve their goals and resonate with their target audiences.

Thom job, Senior Web Developer

Thom is a seasoned web developer with more than 125 sites to his credit. But his talent goes beyond lines of code, into lines of copywriting and poetry. He is a creative marketing and communications professional with management experience in private and public settings, including public radio, education, and literacy. 

Thom has served as Webmaster and Senior Developer for WAMC Public Radio, Proctors, BOCES, among other organizations. He has deep experience designing and developing websites on the WordPress CMS platform for large organizations, often with many third-party integrations such as patient portals, donation, registration, and ticketing. 

Professional interests include all types of media (radio, television, and digital platforms), creative program development through collaboration, data analysis, and strategic decision making. Adept at focusing on the engagement of constituents with emerging technology.

Piper Gregory, Project Manager and Social Content Creator

Piper Gregory joins the team as a Social Media Associate and Project Manager at Primeau • Fahey & Associates, where she combines her passion for communication and team-building with her expertise in digital marketing. With a background in psychology from Siena College in New York, Piper brings a unique perspective to her work, focusing on understanding audience behavior and crafting meaningful connections.

Before joining Primeau • Fahey & Associates, Piper worked as the Communications and Special Event Coordinator at the Troy BID (Business Improvement District), where she honed her skills in event management, community engagement, and strategic marketing. During this time, Piper discovered her passion for helping businesses grow through effective marketing and creating cohesive teams that work together to achieve shared goals.

At Primeau • Fahey & Associates, Piper continues to use her previous background and experience in event coordination to manage projects, enhance the company’s social media presence, and support the studio’s overall growth. Her commitment to creativity, collaboration, and business development makes her a valuable part of the team.

Freelance Team Support

We also have a strong network of specialized freelancers who are ready for projects with a unique set of needs. From copy writing to web coding, we can build the team you need without the overhead of larger agencies. We are always looking for great freelance talent. Please e-mail your resume to Kelly. No phone calls, please.