Our AI Policy
At Primeau • Fahey & Associates, we embrace innovation and experimentation in all aspects of our work. As part of our commitment to delivering exceptional results for our clients, we are actively exploring the use of Generative AI (such as ChatGPT) to enhance our marketing, creative, and strategic efforts. While Generative AI is not a strategist or creative director, it can be a powerful tool to streamline processes, enhance efficiency, and expand the scope of our capabilities. We will, at times, integrate Generative AI into our workflow to:
Aid in preliminary content review: AI will serve as an initial layer for grammatical and stylistic editing, enabling our team to focus on refining the message and tone. Final reviews and approvals will always remain with our human experts.
Create tailored content versions for various platforms: AI can help generate alternate versions of content, including summaries and briefs, to ensure messaging resonates with diverse audiences across different channels. Every version will undergo review before publication.
Conduct research and provide insights: AI can provide valuable research, data, and recommendations to inform campaign strategies and creative concepts. All outputs will be fact-checked and validated by our team to ensure accuracy and reliability.
Support content development and optimization: AI can assist in assembling elements such as SEO, keyword research, and content briefs. However, no content will be delivered to our clients or go live without thorough review and approval by our team of senior marketing professionals.
Leverage historical content for inspiration and insights: AI can analyze and filter past projects, surfacing ideas, recommendations, or trends that inform future strategies. However, all final concepts and campaigns will reflect our team’s expertise and creative direction.
This approach allows us to stay at the forefront of innovation while maintaining the highest standards of quality and integrity in everything we create for our clients.