Look for us at the NYSARH Annual Symposium • September 17-18 • Clayton, NY
- 518-470-2825
Each year, thousands of bills are introduced in the New York State Legislature, while countless organizations compete for the attention of elected officials, policymakers, agency leaders, the media, and the public. Success isn’t just about having a worthy cause. It’s about making sure your issue rises above the noise. We help organizations develop strategic communications and public awareness campaigns that give decision makers a reason to pay attention and a message they remember.
Our work complements the efforts of lobbyists and government relations professionals by building the communications strategy that surrounds legislative advocacy. We help shape compelling messages, identify authentic stories, engage stakeholders, activate supporters, generate earned media, and create campaigns that reinforce your priorities before, during, and after the legislative process. The result is an advocacy effort that is coordinated, credible, and difficult to overlook.
Most of our clients don’t have the biggest budgets or the loudest voices. They are the Davids, not the Goliaths. That’s why our philosophy has always been simple: outsmart, not outspend. Through strategic storytelling, public relations, digital communications, grassroots engagement, and thoughtful campaign planning, we help organizations earn attention, influence conversations, and become impossible to ignore when the decisions that matter are being made.
To highlight an outdated Medicaid reimbursement model, Paul Fahey led the team behind a memorable advocacy campaign featuring a child actor delivering telegrams to lawmakers on the eve of Advocacy Day. The creative metaphor helped members stand out in legislative meetings while generating statewide media coverage.
For years, Primeau-Fahey & Associates has supported CHCANYS with advocacy campaigns that span lobbying materials, public relations, advertising, and member communications. We also create memorable advocacy tools, including custom prescription pill bottles that helped bring the organization’s 340B message directly to lawmakers.
Advocacy is about being remembered. For Northern Rivers’ 2026 campaign, our team developed a creative concept inspired by a familiar cartoon psychiatrist, using humor and a clear message to draw attention to the need for mental health funding and cost-of-living increases.
