Look for us at the NYSARH Annual Symposium • September 17-18 • Clayton, NY
- 518-470-2825
The most memorable creative work doesn’t begin with AI software. It begins with listening. Every project starts with a creative brief that defines the audience, objectives, key messages, and desired outcomes before a single word is written or a single pixel is designed. We believe great creative is strategic, intentional, and grounded in purpose, not driven by trends or the latest idea.
Our team of veteran art directors, designers, writers, photographers, videographers, editors, and digital specialists brings decades of experience creating work that informs, inspires, and drives action. While we embrace artificial intelligence as a valuable tool for research, brainstorming, transcription, organization, grammar, proofreading, and production efficiency, we believe the heart of great storytelling will always be human. AI can help polish a message. It can’t replace the trust built during an interview, the emotion captured through a camera lens, or the creativity that comes from understanding people and the communities they serve.
That’s why we invest our time where it matters most: meeting real people, hearing their stories, and capturing authentic moments that audiences recognize and believe. Whether we’re producing a documentary-style video, designing a statewide awareness campaign, developing a brand identity, creating photography, or building a digital experience, our goal is always the same. Create work that is strategically sound, visually compelling, and genuinely authentic. Because the best creative doesn’t chase ideas. It brings the right idea to life.
A strong brand begins with a strong foundation. Our team developed SUNY Polytechnic Institute’s comprehensive visual identity system, including the academic seal, logotype, brand standards, and applications spanning signage, publications, apparel, and campus communications.
Rather than simply asking for donations, our team helped reignite Excelsior College’s annual giving program with a campaign built around the idea of “Elevate.” The message celebrated education, opportunity, and philanthropy, helping transform the annual fund into a source of institutional pride while delivering exceptional results.
The Albany Symphony challenged us to create a brand that would redefine expectations. From the festival logo to the integrated marketing campaign, we positioned Water Music as an approachable, family-friendly celebration that welcomed audiences beyond traditional classical music enthusiasts.
Sometimes the medium becomes the message. Paul Fahey developed a two-billboard concept that answered its own question: “How fast do we approve applications?” followed immediately by “This fast.” The campaign created an unforgettable demonstration of the college’s instant admissions process.
Working alongside longtime friend and creative partner Richard Skiermont, Paul Fahey helped develop a brand story that linked The Brooklyn Hospital’s renewal with the revitalization of downtown Brooklyn. Our team led the creative strategy and production of a video that celebrated both the institution and the community it serves.
For Schenectady County’s summer youth initiative, we created the “Get Offline. Get Outside.” brand, complete with a distinctive logo and promotional campaign designed to encourage families to unplug, explore, and participate. The identity translated naturally across apparel, events, and community outreach.
The best brands aren’t built for the next trend. They’re built to last. Created in 1995, our identity for Sunmark Federal Credit Union continues to serve the organization more than three decades later, proving that thoughtful design has staying power.
Working with the Center for Economic Growth, our team designed the Capital Region Economic Development Council’s strategic plan, transforming a complex planning document into a polished publication that clearly communicated the region’s vision and priorities. It’s a reminder that thoughtful print design remains one of the most powerful storytelling tools available.