Look for us at the NYSARH Annual Symposium • September 17-18 • Clayton, NY

Primeau • Fahey & Associates​

Workforce Development That Attracts Talent

Building the Workforce Behind Stronger Communities

Finding talented people has become one of the biggest challenges facing healthcare providers, public agencies, human service organizations, and nonprofit employers. We help organizations attract, engage, and inspire the workforce they need through strategic communications, marketing, public relations, community engagement, and storytelling. From large-scale recruitment campaigns to career pathway initiatives, we connect people with meaningful opportunities and help employers stand out in a competitive marketplace.

Our work goes beyond promoting job openings. We help organizations build long-term awareness of career opportunities, strengthen connections with prospective employees, and create a sense of purpose and belonging around the work they do. Whether supporting apprenticeship programs, developing recruitment campaigns, highlighting employee success stories, or introducing students and job seekers to new career paths, we help organizations tell authentic stories that attract talent, elevate professions, and strengthen the workforce for years to come.

GlobalFoundries Workforce Development Campaign

When GlobalFoundries needed to accelerate hiring and deliver on workforce commitments tied to economic development, Paul Fahey led the team behind a bold recruitment campaign that broke free from traditional help-wanted advertising. The result was a highly successful initiative that helped attract talent and elevate the company’s employer brand.

ECLC Business Navigator Initiative

Primeau-Fahey Studios partnered with ECLC to launch the statewide Business Navigator initiative, supporting Governor Hochul’s vision to strengthen New York’s child care system. The campaign equips employers with practical tools to support working families while building a stronger workforce.

HWNY Institute for Careers Advancement in Medicine (ICAM)

Our team led the public relations launch of HWNY’s Institute for Careers Advancement in Medicine (ICAM), helping introduce a major workforce development initiative across New York’s North Country. The campaign generated widespread awareness among healthcare leaders, partners, and prospective students.

Adirondack Health Institute Workforce Campaigns

Adirondack Health Institute has partnered with Primeau-Fahey Studios on multiple workforce development initiatives, including healthcare apprenticeship programs and regional recruitment campaigns. This campaign highlights career opportunities for care coordinators serving communities throughout the Adirondacks.

NYSACHO Public Health Careers

Working with NYSACHO, we produced a statewide video series featuring local health department leaders sharing why careers in public health matter. Their firsthand stories help inspire the next generation of professionals dedicated to protecting the health of New Yorkers.