Look for us at the NYSARH Annual Symposium • September 17-18 • Clayton, NY
- 518-470-2825
In a world increasingly flooded with AI-generated content, authentic relationships, sound judgment, and trusted credibility matter more than ever. Effective public relations isn’t just about writing a press release. It’s about understanding what makes a story newsworthy, knowing who needs to hear it, and having the relationships and experience to connect with the right reporters, editors, producers, and influencers.
We help clients identify compelling stories, shape messages that resonate, and earn meaningful media coverage that builds awareness, trust, and credibility. Then we extend the value of that coverage by repurposing and amplifying it across social media, websites, email marketing, presentations, and other communications channels to maximize its reach and impact.
Below are a few recent (and notable) examples of media stories and placements our team helped secure on behalf of clients.
Spectrum News: New York community health centers push for $300 million in state budget
Times Union SEEN: Addictions Care Center of Albany Healing Hearts Breakfast
WMHT: A Three Year Collaboration Unites Regional Arts Organizations
WAMC: Northern Rivers Advocates for Less Red Tape for Mental Health
WTEN: 20th Schenectady County Summernight Festival Announced
Spectrum News: A first look at the state’s Master Plan for Aging (NYSARH)
LA Times: An artisanal Bible: A handwritten copy, four years in the making
When Phillip Patterson completed his extraordinary journey of handwriting all 800,000 words from the King James Bible, we knew the final word would be more than the end of a personal project. It was a story worth sharing.
We helped turn that moment into a global media story, earning coverage from outlets around the world, including the BBC, The Paris Review, NPR and, of all people, Howard Stern.
It’s a great example of what we love about public relations: recognizing when a story has the potential to travel, finding the right way to tell it and helping it reach audiences you might never expect.
Every story has more than one angle. When an outdoor event was threatened by a forecast that looked rainy at first glance, we didn’t just pitch arts reporters. We reached out to local meteorologists, who helped explain that the rain would clear well before the event began. Sometimes the most effective public relations isn’t about chasing traditional media coverage. It’s about finding the right messenger, at the right moment, with information that helps your audience make a decision.
Working with organizations across New York, including the New York State Department of Health, our team helped coordinate the annual illumination of landmarks in purple for International Overdose Awareness Day. The statewide effort united communities, honored lives lost, and raised awareness of overdose prevention and recovery.