Look for us at the NYSARH Annual Symposium • September 17-18 • Clayton, NY
- 518-470-2825
This is where we share the thinking behind our work, from white papers and practical guides to presentations, published writing, and other thought leadership developed through real client experience. These pieces reflect the issues we spend the most time helping organizations navigate, including public health, workforce development, advocacy, communications, community engagement, nonprofit strategy, and destination and cultural marketing. Whether we are writing about what we are seeing in the field, offering a clearer way to frame a challenge, or sharing lessons from the work itself, our goal is to create useful, grounded ideas that help leaders think more clearly and act with confidence.
Under the Influence, co-authored with my team at Smith & Jones Agency and now in its second edition, shares our perspective on how healthcare professionals can effectively reach different demographic audiences with messages that resonate and motivate. The book explores practical approaches to audience insight, message development, and communications that move people to act.
Click the link below to order a copy from Amazon or listen to this today on Audible.
Think Like a Drug Dealer presents a candid perspective on why some outreach efforts fail to connect and what can be learned from the highly targeted, relationship-based ways people actually influence behavior. The paper argues for messages and strategies that are more personal, more grounded in real-world dynamics, and better matched to the audiences they are meant to reach.
Our team is also available to speak on a range of topics, including public health communications, nonprofit strategy, advocacy and coalition building, workforce recruitment messaging, media relations, community engagement, thought leadership development, destination marketing, and marketing for arts and culture organizations.
