Look for us at the NYSARH Annual Symposium • September 17-18 • Clayton, NY
- 518-470-2825
We should have called this page, “your team” because we work (very hard) for you. We are creative thinkers. Motivated by lived experience. Driven by strategy. Each with a unique set of talents that come together to offer original, dynamic marketing solutions. We honestly love what we do. And we’ll apply that passion to every project.
Cohoes native Kelly Primeau-Fahey has an extensive background in advertising design and print production on both the ad agency and publishing sides. In her words, “There is no process in business that creates more value than communicating new ideas.”
Kelly’s diverse combination of design skills and problem-solving abilities in Web, multimedia and print enables her to organize complex information into easily understood components. Her approach is results-driven and simple: to understand what the client’s audience expects, then go one step further.
In more than thirty years as founder of Primeau-Fahey Studios (now Primeau • Fahey & Associates), Kelly has developed marketing communication campaigns for a wide variety of clients, and has been honored several regional and national awards for advertising excellence for, among other clients, Excelsior College, Schoharie Economic Enterprise Corporation, NYS Department of Health, the NYS Department of Economic Development, and Parks and Trails New York.
Kelly developed a fluency in digital pre-press and printing technologies through her past affiliation as Art Director with Zone Five and formerly ran the Art Department for a mid-size printing company, as well as a weekly newspaper in the Capital Region. Kelly is a former board member of the Albany Ad Club and The Creative Club of Albany.
Paul Fahey is a strategic thinker and capacity-builder, with a unique left and right-brain approach to the science of health and human service community engagement, marketing, and public relations. He has helped clients rebuild brands after bankruptcy, grow service lines amid fierce competition, attract and retain top talent, and make deeper connections with donors and the communities they serve.
In addition to his client strategy work, Paul has directed hundreds of quantitative and qualitative research studies and personally moderated more than 450 focus groups since 1999. He is an OFR Team Facilitator and formally trained next-of-kin interviewer supporting several County Health Departments in New York State.
His experience is derived from his work with more than seventy domestic agencies, hospitals and health systems serving urban, suburban, and rural markets. Among them are; Addiction Care Center of Albany, Albany Pro Musica, The Brooklyn Hospital Center, Casa-Trinity, Center for Disease Control and Prevention, CHCANYS, Early Care Learning Council, Frederick Health, GlobalFoundries, NYS DOH, NYSARH, NYASVHO, NYSACCME, Northern Rivers, OASAS, Safe Injection Practice Coalition, SAMSA, Schenectady County DSS and Special Events, and SUNY Poly, among many others.
Recently, he was retained by the Open Society Foundation to consult with healthcare professionals and policymakers in Bishkek, the capital city of Kyrgyzstan on the subject of market research for healthcare policymakers. More recently, he planned and led a trade mission of business leaders and economic developers to Dubai and Abu Dhabi.
Paul currently serves on the executive board of WAMC. He holds a Bachelor of Science from the State University of New York at New Paltz. In addition, he has completed the required training for Coroners in New York State (2024, 2025) and holds a Private Pilot license from the FAA.
He was recently featured in:
Shannon Ballard Gorman is a senior strategist at Primeau • Fahey & Associates, where she applies her extensive background in marketing and communications to deliver research-driven strategies for our clients. With over 20 years of experience in higher education and organizational management for nonprofit organizations, Shannon is deeply committed to understanding and serving the unique needs of each client. Her methodical (and color-coded) approach ensures that every project is tailored and meticulously organized.
Shannon began her career at Albany Law School, and after a period in business journalism, she joined Russell Sage College, where she spent 16 years and ascended to Senior Director of Communications and Marketing. Under her leadership, the college underwent a significant rebranding and garnered numerous publication awards. In 2017, Shannon founded The Write Idea, a communications firm that continues to serve educational institutions and nonprofits. Her writing has been featured in Excelsior College, Franklin University Switzerland, Albany College of Pharmacy and Health Sciences, and the Indian Institute of Technology (IIT) (BHU) Varanasi, among others. She holds a Master’s Degree in Organizational Management from The Sage Colleges.
Piper Gregory joins the team as a Social Media Associate and Project Manager at Primeau • Fahey & Associates, where she combines her passion for communication and team-building with her expertise in digital marketing. With a background in psychology from Siena College in New York, Piper brings a unique perspective to her work, focusing on understanding audience behavior and crafting meaningful connections.
Before joining Primeau • Fahey & Associates, Piper worked as the Communications and Special Event Coordinator at the Troy BID (Business Improvement District), where she honed her skills in event management, community engagement, and strategic marketing. During this time, Piper discovered her passion for helping businesses grow through effective marketing and creating cohesive teams that work together to achieve shared goals.
At Primeau • Fahey & Associates, Piper continues to use her previous background and experience in event coordination to manage projects, enhance the company’s social media presence, and support the studio’s overall growth. Her commitment to creativity, collaboration, and business development makes her a valuable part of the team.
Thom is a seasoned web developer with more than 125 sites to his credit. But his talent goes beyond lines of code, into lines of copywriting and poetry. He is a creative marketing and communications professional with management experience in private and public settings, including public radio, education, and literacy.
Thom has served as Webmaster and Senior Developer for WAMC Public Radio, Proctors, BOCES, among other organizations. He has deep experience designing and developing websites on the WordPress CMS platform for large organizations, often with many third-party integrations such as patient portals, donation, registration, and ticketing.
Professional interests include all types of media (radio, television, and digital platforms), creative program development through collaboration, data analysis, and strategic decision making. Adept at focusing on the engagement of constituents with emerging technology.
Amy is a key creative member of our team, bringing a robust vision and expertise to lead our print and digital design work.
With over 20 years of experience, she has partnered with a diverse range of national clients, seamlessly integrating with in-house communications teams to provide additional design support when needed. Her work spans engaging print collateral, digital media, and branding for conferences and campaigns, all executed with a deep commitment to adhering to established brand guidelines and ensuring continuity in design efforts.
Amy’s approach is rooted in effective communication and collaboration, enabling her to fully understand each client’s brand identity and audience. She consistently translates these insights into powerful designs that achieve their goals and resonate with their target audiences.
Some projects benefit from additional perspectives and specialized skills. Our Of Counsel partners are trusted professionals we’ve known and collaborated with for years, helping strengthen our work in areas such as public health research, community engagement, public relations, and social media strategy.
A native of Schenectady, Becky Daniels comes to Primeau• Fahey and Associates with twenty years of experience in community engagement and development. With a Bachelor’s degree in Public Relations from the S.I. Newhouse School of Public Communications at Syracuse University and a Master’s in Education, also from Syracuse, Becky has experience in marketing, community engagement and communications strategy development in a variety of industries, including education, healthcare, energy, hospitality & tourism and financial services. She is adept at building partnership, creating online social communities, and tapping into the reach and talent of influencers.
In addition to her work with Primeau Fahey, Becky is also the Founder and Chief Romance Officer at Capital Heart Connection, LLC., the home of Micropolitan Matchmakers and 518 Date Night. In her business, Becky helps single people get off of dating apps and meet in real life and helps couples plan unique and curated date nights to make their date nights and special occasions extra magical. In her free time, Becky enjoys reading, traveling and play time with her dog, Earl.
